International Strategic Planning with New Atmosphere of FCB
Since the 1970s, First Commercial Bank (FCB) has opened branches in major financial centers around the world. The Bank followed in the footsteps of Taiwanese companies and developed a thorough grasp of their customers’ position, and so it has branched out business in Europe, America, Asia, and Australia. At all times FCB has been at the forefront of the developments to ensure it could provide solid financial support for Taiwanese businessmen working overseas. In the 1990s, due to new liberal bank reforms and government privatization policies affecting government enterprise, FCB was converted to a privately-owned bank on January 22, 1998. After the privatization, FCB continued to expand its customary business while also making full use of its own resources and taking advantage of its large customer base to engage with new diverse businesses. The operations of the Bank were in a new atmosphere. In 2003, FCB was incorporated as the main body of “First Financial Holding Co., Ltd.” (First FHC). The cross-industry merger helped to enhance its competitiveness in the international financial market.
